How does eComOne set up Shopping Feeds?

When setting up shopping feeds we: Start by meeting the feed requirements Create custom rules Add custom labels Add custom variables Add product categories – to mirror your site navigation

Services > PPC > Feed Optimisation

Feed Optimisation

Maximise your Google Shopping performance by optimising your Data Feed

Increase the profitability of your Google Shopping Ads with an optimised Merchant Center (Feed). By implementing custom labels and enhancing standard labels, your products are more likely to appear for those high-intent searches on Google.

It’s wild to think that something as simple as your title format could be burning money and causing you headaches.

Our Feed Excellence is one of the reasons why our clients are so successful with Google Shopping Ads. Our Technical team work around the clock to make sure any disapproved products get sorted to continuously keep your account profitable.

As a BigCommerce OCA partner, we are alerted to any advancements and opportunities with this channel, making sure that you stay ahead of your competitors.

Our Feed Optimisation includes:

End to End Solution
We can create a Google optimised feed from scratch or we can optimise your existing Feed.

eCommerce Store Savvy
Our technical team are experts in all Saas platforms including, BigCommerce, Shopify, WooCommerce and Magento.

Google Qualified
The team has a direct communication with the Google feed team to resolve issues quickly.

Ad Approval Management
Working closely with Google to resolve approval issues to ensure products appear in the search results.

Feed Experts
Feed approval issues are monitored on a daily basis and feeds are optimised to ensure they are kept up to date.

BigCommerce OCA Partner
We have been awarded Omnichannel Certified by the team at BigCommerce and Feedonomics.

Contact

Andrew Birkitt
Lead Technical Engineer

More Information

A data feed is simply a file that contains your products and shows their attributes. In its most basic form, it is effectively your product catalogue in a spreadsheet.

Different shopping channels require different formats; it is crucial your feed contains the attributes it needs to comply with Google’s regulations, otherwise products (and in some cases your whole feed) could be disapproved.

Products can be disapproved for a wide variety of reasons including image quality and if they contain descriptions Google deems offensive. Often products will be flagged as violating Google’s policies if they contain certain words. We work through resolving these issues to ensure as many of your products as possible are approved.

When setting up shopping feeds we:

Start by meeting the feed requirements
Create custom rules
Add custom labels
Add custom variables
Add product categories – to mirror your site navigation

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