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PR Campaigns

Build your brand with Digital PR

Digital PR can take many forms, but the most effective form can often be high-impact campaigns, designed to be content rich and encourage backlinks and organic traffic to your website. The important part is placing you, the client, as the expert in your field and ensuring you stand out from the crowd.

These campaigns can be data-led, can utilise research or could include imaginative and creative elements to make sure your campaign is talked about, it achieves great coverage and works for your overall SEO framework.

Digital PR can also cover other elements that contribute actively to SEO. This can include informative blogs, creative paid outreach, innovative and effective copywriting and a lot more besides.

Our approach to Digital PR:

Newsjacking
Creating content, articles or pitching plans on the back of immediate and relevant news as it breaks to gain rapid coverage.

Influencer Management
Working with influencers who live and breathe your values is a great way to engage your customers and sell your products in a soft way.

Podcast Consultancy
Connect with your customers on a personal level. Engage, inspire and build relationships with a 1-to-1 conversation with your consumers.

Press Trips
Showcase the best your brand has to offer by inviting journalists to a press trip to show off your products and service.

Award Entries
Winning an award in a relevant category is a great way to build the profile of your company and celebrate the achievement of your team’s hard work.

Tailored
We match your Digital PR strategy to the best methods for the job to your brand for gaining links, coverage and sales.

Contact

Mike Shields
Head of Digital PR

More Information

Digital PR is one of the most effective ways you can make an impact in terms of brand, but also adds immeasurably to your SEO profile.

By gaining backlinks and mentions on high-domain authority sites, Google and other search engines will perceive your site as trustworthy, informative and most importantly, relevant.

The power of PR can only grow with subsequent campaigns, especially if they are creative. Through a combination of targeting keywords, trends and your overall brand voice, we can create campaigns that get people talking, sharing and interacting with your brand.

If your Digital PR strategy is successful you should expect to see a hike in traffic to your website. If you are targeting different product sets, you need to keep an eye out for an increase in traffic and sales for those products.

We also measure how many times your publication gets published, how many links you gain to your site and the boost in your organic revenue.

We take a holistic approach to Digital PR and place importance on achieving your goals, whether that is backlinks, brand projects or coverage in target press.

We work closely with our SEO team as well as our technical experts to ensure content is written with purpose and drives engagement. This all fits in with our innovative RECIPE strategy, which means every step of the way is considered and acted upon in line with your vision and goals.

Our monthly retainers start at £1,200. In this package, you will work with our Head of Digital PR and content team who strive to strategically achieve your objectives. They will create, distribute and analyse your campaigns so that journalists actually publish them, they engage your customers and stimulate action.

MillIe and Ralph new launch product examples

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Success Story

Millie and Ralph

Mille and Ralph is an online retailer of designer, Spanish and traditional babywear. They started as a small family run Lincolnshire business and have now scaled to a £multimillion eCommerce business.

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Digital PR

Newsjacking

Creating content, articles or pitching plans on the back of immediate and relevant news as it breaks to gain rapid coverage and links back to your website for SEO and reputational benefits. Be part of the conversation, as it happens.

Digital PR

Influencer Management

Working with influencers who live and breathe your values is a great way to engage your customers and sell your products in a soft way. We match you with the right influencers.

View all Podcasts

eCom@One Podcast

E202: Alex Stewart

The Fight Against Ultra-Processed Foods. A Company On A Mission To Make Whole Food Accessible For All, PACK’D

Hosted by
Richard Hill

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