Services > Digital PR > Newsjacking

Newsjacking

Be part of the conversation, as it happens.

Newsjacking and reactive PR is all about jumping into a relevant discussion as it happens. It’s a quick way for you to win links to increase your brand awareness and increase your sales.

Having a spokesperson for your brand comment on trending topics will get you links on leading publications and the news. It’s important that your expert will be willing to share their opinions on a topic and still represent your business in a positive way.

If something breaks in the news, it’s imperative that we work together quickly to craft a comment for a chance of a successful placement.

Newsjacking is part of our Digital PR offering. Combine this tactic with PR campaigns and outreach for maximum exposure across the web.

Our approach to Newsjacking:

Keep on top of the news
Staying reactive and relevant to stay part of the conversation.

Write the content
We draft the comment for our client and await for sign off.

Track coverage
Report your results in a timely manner

Contact

Mike Shields
Head of Digital PR

More Information

It is a tactic used in the world of Digital PR to win coverage and links by jumping on breaking news and online conversations that are relevant to your business.

A spokesperson for a business comments on these trending topics, sharing their insights and opinions to become a thought leader in this topic.

Newsjacking is just one part of a killer Digital PR strategy.

Being one of the first people to comment on a story will put your company at the front of the conversation, rapidly increasing brand awareness.

Your customers are more likely to engage with your brand and connect with you on a more personal level.

You will secure links to your website, improving your SEO and increasing traffic to your site.

If you are a business who has an opinion and wants to join the conversation, it’s right for you. It relies on someone becoming a spokesperson for your brand. This could be anyone who is deemed an expert in your business.

It’s critical that you live your mission and values when conducting Newsjacking. Don’t worry, our Digital PR team will guide you through this process. Alerting you with breaking trends and topics that put you as thought leaders in your industry.

We tailor our pricing depending on your project. Get in contact with us today.

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