eCom@One With Richard Hill is a weekly eCommerce podcast that hosts some of the most passionate and straight-talking people in eCommerce. Our CEO, Richard, interviews each of them to find out what’s working right now. Every podcast is full of implementable tips and quick wins to help eCommerce businesses grow.
We have covered everything from Paid Advertising to Mental Health. Making sure each guest adds their special something to the series.
We are fortunate enough at eComOne to have a team of specialists with a wide range of knowledge in different areas of digital marketing. So, it was a no brainer to get them to record an episode. Our team chat Google Shopping, Social Ads, Local SEO, Data Feeds and Link Building. Let’s delve into each episode further.
Ep 10: Henry Gill – PPC Advertising, An Essential Strategy For eCommerce Success
Henry heads up the PPC team here at eComOne. His passion lies within automation using scripts and creating processes for effective bid changes. He has spent years in the Google Ads interface, working on accounts that have generated millions in revenue.
Top five takeaways
- Creating scripts can transform the results in your account
- Implement a weekly, bi-weekly and monthly management routine to get the best out of your Ads
- Free Google Shopping listings – a no brainer. However, if you want to be on the high street, instead of a side street, you need to do Shopping Ads
- Keyword Sculpting will transform your account’s ROAS (Return on Ad Spend)
- Best Remarketing Audience
Ep 17: Andrew Birkitt – Data Feed, Merchant Center and Technical SEO. Inside the Mind of a Digital Wizard
Andrew is our Lead Technical Engineer, specialising in Data Feeds and Technical SEO. 50 SKUs or 70,000 SKUs, Andy has worked on both and everything in between.
He has worked in digital marketing for over 10 years and still stresses that he would never deem himself an expert as that implies there is nothing to learn. His clients call him a wizard, a guru and all-round nice guy.
Top five takeaways:
- How to maintain a green feed
- The importance of High score
- Insight into Google Merchant Center
- How you can optimise your feed to appear in front of your customers
- His opinion on Free Google Shopping Listings
Ep 23: Ben Clubley – How to Master Facebook Ads for eCommerce in 2020
Need a scroll stopping creative? Ben’s your man! He is our Facebook Specialist, insane video Content Creator and PPC Account Manager.
He can target like no one has ever targeted before. He understands his clients’ audience to get the best results from his Social Campaigns.
Top five takeaways:
- Best targeting that drives results for eCommerce businesses
- Facebook Dynamic Product Ads – run them or miss out on sales
- How to improve a Facebook Ad that isn’t delivering results
- Where to get started when it comes to designing a Facebook creative and tools to do so
- Metrics that determine success
Ep 32: Holly Carless – The Journey of a Shy Apprentice to Confident SEO and PR Executive
This episode is slightly different from the ones we have already mentioned. It’s all about the journey of an Apprentice to an SEO and PR Executive, incorporating link building and SEO tips within it.
Holly’s passion lies within link building and on-page optimisation. The traditional SEO that has and always will, work. She shares her journey honestly, the highs and lows of working in digital marketing.
Top five takeaways:
- Importance of domain authority and organic traffic
- Quick SEO wins for eCommerce stores
- Understanding your audience for effective content creation
- Aspects of the job that she loves the most
- Techniques to secure links
Ep 35: Richard Hill – From eCommerce Business Owner to Agency CEO, The Story Behind eComOne and SEO Traffic Lab
This episode is just Richard, raw, unfiltered and alone. He shares his highs, lows and everything in-between as an eCommerce owner turned Agency CEO.
His passion is people management, sales, Google Shopping and relationship building. This episode is completely different from any of the ones we have done before but we hope you get to know the man behind the mic a little bit more.
Top five takeaways:
- The journey from eCommerce to Agency owner
- How to keep morale high during these challenging times
- How to maintain and establish relationships with clients
- Mindset as a business leader. His challenges and tips to stay resilient
- Advice he would give his younger self
Ep 41: Phoebe Skinner – Get the Most Out of Your Business With Local SEO
Phoebe is the Project Manager here at eComOne. She makes sure the work gets done. She strategises and implements SEO campaigns to generate results for our clients.
It may have taken us months of persuasion to get her on the podcast but it was worth it tenfold. Her passion and expertise in local SEO will help any eCommerce business advance their business further.
Top five takeaways:
- The difference between local and national SEO
- Hidden gems
- The importance of having a Google My Business page and how to optimise it
- Best tools for Project Management
- The most interesting project that she has worked on (exclaimer, it is not hundreds of meta for a sex shop)
An extra episode for enjoyable listening. Some would say, the Loose Women of Lincoln, others would call them the ladies of eComOne (before S Club 3 joined the mix).
Ep 28: Holly, Jess, Carrianne, Phoebe and Skye – Lincoln’s Answer to Loose Women Takeover eCom@One
The ladies of eComOne take over the podcast for one episode to chat all things life, marketing and eCommerce. This episode doesn’t have as much eCommerce value as the rest but it doesn’t make it any less valuable. It’s a lighthearted chat between the ladies that create the strategies and implement them.
Top five takeaways:
- There may be a slight drinking problem, what cocktail they would be and why
- Their dream eCommerce client
- Their biggest influences in digital marketing
- Favourite Netflix show
- Free marketing tool
Our podcast is available on Apple, Spotify, Stitcher, Google Podcasts, Acast and our website. Subscribe, listen and send your feedback to richard@ecomone.com.
