Podcast Overview
Rising costs in eCommerce stores got you worried?
This episode sheds light on cost savings through customer loyalty and reevaluating the tech stack for potential reduction.
It’s time to innovate and make the most of every penny!
Benjamin Lang
You can cut your costs and scale your eCommerce business at the same time. It’s all about prioritisation and actually focusing on what moves the needle.
In this episode of the eCom@One Podcast Benjamin Lang, Head of Northern Europe and Dach for Partnership at Shopify, delves deep into the rapidly changing world of eCommerce. He shares actionable insights from his portfolio of global clients.
Shopify is the leading platform for mid-sized eCommerce businesses, trusted by millions of companies worldwide. They work with some of the most well-known brands.
Together, Richard and Ben discuss the need for a unified commerce experience, the importance of customer loyalty, the personalised brand experiences and the strategies and challenges of accelerating growth in the eCommerce space.
They also highlight the latest innovations and features released by Shopify, the complexities of replatforming and the evolving landscape of customer behaviour and regulations. He also touches on his experience as an olympic athlete and how he uses those experiences to shape his future career.
Tune in to find out how you can overcome a plateau and the key tactics and trends that are shaping the eCommerce industry.
Topics Covered
00:23 – Ben’s experience in tech that has led him to working at Shopify
06:13 – Leadership, retail and omnichannel
08:31 – Merchants need unified online shopping experience and how to achieve that
15:09 – Customer data aggregation boosts informed decision-making and market impact
16:55 – Challenges of growing an eCommerce store
20:03 – How the Shopify and Apple IOS updates impact loyalty
24:43 – Focus on innovation and prioritise ideal client profile
26:57 – Specialist agency owners must stay focused to succeed
33:01 – Seek understanding, analyse competition and partner wisely
34:31 – Seek experienced partners and attend trade shows for networking
37:58 – Plan for future business opportunities and costs
41:15 – Understanding cultural nuances is essential in global business
