E15: Paula Short

Richard Hill:
Hi, and welcome to another episode of eCom@One and today's guest is Paula Short. Now Paula is the co-founder of Beauty Boulevard, which is a Lincolnshire based cosmetic beauty brand that Paula and I met very, very briefly, probably about 18 months ago. But we haven't really had a proper chat which transpires and she's only sat about 500 jogs around the corner, which is pretty crazy. So how are you doing Paula?
Paula Short:
I'm very well, thank you. I'm very well. We're taking this social distancing quite extreme to have our interview, but I was amazed to find out how close we were.
Richard Hill:
I know, it's crazy isn't it? It's crazy. So I think I would like to kick off with a bit of background really, just to give us a bit of your career story to date, if that's okay.
Paula Short:
So using the words, career story as if there was a plan. There's never been a plan for me, I'm afraid. One of my very first jobs or part time jobs was in a hairdressers and that sparked a love of hair and beauty for me that I didn't realize at the time, I just thought I was addicted to the chat and the music and the people, and the vibrancy. It's such a vibrant, wholesome place to work, but it kicked off the love of everything, hair and beauty to me, many, many moons ago.
Richard Hill:
Many moons ago.
Paula Short:
Yeah. I did various kinds of courses growing up and I did secretarial courses where I learned shorthand which was invaluable to me, not. The whole typing and bookkeeping, I found myself falling into a job where I was in charge of a production line, original components, to make sure that the production would run on time for all the factory.
Paula Short:
I didn't realize how much experience that role gave me in my current role, because to have a cosmetics business, you need to understand from the production of components, through to the new product development of shades, you need to know all of it. So understanding lead times and distribution and importation, I never realized how much the other roles in my career has actually led to this one part.
Paula Short:
So the passion of the hair and beauty, the knowledge of the import, export, and lead times and components, and then I can make these end magical products that are amazing, if I may say so.
Richard Hill:
Yeah. So how has many years in the making? Obviously all those years of not knowing maybe where that's going to lead, like most people, and obviously now Beauty Boulevard, sort of seven years I think it is. Isn't it seven-ish into the journey.
Paula Short:
Yes.
Richard Hill:
What would you say makes Beauty Boulevard so special?
Paula Short:
Well as I say, my career path if you like, I didn't really choose. I only ever choose things that I love to do and it's not even like I choose them. I just get excited about something and that's it. My focus is there and once I'm in a role that I'm excited and focused on, you couldn't stop me if you tried. It's just not going to happen because it feels like a call to action. And that's it, I'm doing that.
Paula Short:
But Beauty Boulevard again, I believe, and this is my true belief, that Beauty Boulevard was born out of friendship. I have a friend Rachel who, we think alike, we have the same spirit for life, we're optimists, we love nothing better than laughing and just enjoying life. And it was within our hair and beauty salon in Bennetts in Lincoln that we created our first product, Glitter Lips, and that's where beauty Boulevard flourished from, because we didn't even know you needed a company name, above that.
Paula Short:
We were just like, "Ooh, this would be a great idea." And it was, if I may say so. And Beauty Boulevard came from the friendship between me and Rachel, and having that trust in one another that together, we could do something. There was no plan. We hated the word, strategy, hated it. So there was no plan. It was just, "Let's see what tomorrow brings," and yeah.
Richard Hill:
Yeah. So just a real passion and enjoyment of what you do, a real friendship and a real trust in each other. It's a big thing, isn't it, to find somebody? We've interviewed a lot of people for the podcast and where we worked with hundreds of different clients. And quite often, one man or lady at the top, more than ever, and then partnerships have their own challenges that go with them. Obviously you've been able to make that work.
Richard Hill:
So what sort of things would you say about that? So trying to find a partner or the benefits of having a partner working with you?
Paula Short:
Oh gosh. To me, it's personality. The logistics of the business, I don't know, the marketing, the sales, the accountancy, you can purchase services, you can't purchase a personality. And I think if you get the right combination of people and the right personalities and drive, and enthusiasm and the trust, as I say, when we work together, it seems like there's more hours in the day because we can get so much done.
Paula Short:
And we never tire. When the passion is so much, you don't tire of it, but I can understand the teams that have worked for us over the years, they tire, whereas me and Rachel, "Oh okay, we'll go around."
Richard Hill:
Yeah, you've got somebody there to bounce off, but it's that passion that is there with you on that journey.
Paula Short:
Yeah, definitely. And we've been really lucky that the people we've worked with right from day one, the support and the backing in and around our own business environment has been huge. And we definitely couldn't have done it without the support of the local council and grant teams and things like that. There's so much out there that small business can tap into. But I think the main thing is having the right partnership because it just fuels. That's where the oxygen and then the fire comes from.
Richard Hill:
Yeah. So within the business, you've got, I believe obviously different strands in different products, but the different strands, thinking of the people that listen to the podcast, the eCommerce store owners. Obviously you've created a product, you've created the brand, very, very successfully, that brand is selling internationally. You've got a distribution side, a retail side and then the eCommerce side.
Richard Hill:
So eCommerce side, I'm really keen to dive into a bit more. So what advice would you give to somebody that's maybe just starting out with our eCommerce journey? They've got their own brand or they're importing or representing a brand, and now they're like, "Right, we need to get up and running, and do some damage in an industry." What would be your recommendations to people that are listening in?
Paula Short:
I don't know whether it's got easier or whether I understand it more. I never know whether that viewpoint is. I think now, as opposed to seven years ago when we didn't have any experience, I think there is so much information available right now.
Paula Short:
And to actually create an eCommerce site, has been made so much easier by things like Shopify and they take all the elements and they take the payment terms and retract everything is there and kind of like opening it, a shop front, and they've already put the shelves in, they've already put the till in, they've already put everything in, and you just put your projects in, and that's your goal.
Paula Short:
And the support network of it, it's so accessible. It's so reasonable, costs, all of it. I think the eCommerce site, it's the layering though, that I think might be a winner for a business. So knowing your customer, knowing who he, she is, and walking through the steps of your business and every so often I go in as a customer and I order things to see what the voice is, do I get my tracking number? Can I track the order, does all these links work? If I have a spare five minutes, if I'm on a train or I'm going somewhere, I sit and I am my customer.
Richard Hill:
You're buying something going through the sales process, the checkout, searching for things, testing the search, testing the checkout, tracking numbers for the delivery. Have you ever sent something back to your own place to see what happens with the returns?
Paula Short:
Not actually. I didn't. Normally I put a note in and in the note saying, "Please don't send this as I have enough products."
Richard Hill:
Yeah, please credit.
Paula Short:
Because I've been a business owner for many, many, many years, I've always had a physical hair and beauty salon or different ventures. I always try and look through the eCommerce site as I would my physical site. So if you were walking through the front door of your own store and the poster has fallen off the wall, or you haven't actually advertised that you've got a sale on, or a special offer, people won't know. So it's the same, walk through the steps you've engaged.
Richard Hill:
I think that's really important when you say it's so simple, I think where people invest in say, maybe Shopify, Magenta, whichever platform of choice, Shopify, they get a nice theme and they put their products on and go, "Yay, that's it, we're done."
Richard Hill:
But the reality is, you can go through that process so much more than that age category, sub category, product checkout, invoicing, variance.
Paula Short:
Even just the beginning part of that, you think, " All right, that's done. We've got that on there." When you actually start to get some data from the people that are actually visiting your site, you might find, you don't know your customer. You think you know them, but once you actually start to get visitors and that in itself is another job to do, you're trying to get customers to come, target the people you know that would be interested.
Paula Short:
Once you start to get that data coming in, you can adapt to your shop that little bit more and better and fluid, and there's so much you can do now to really pinpoint down into making your store, one that you're targeting the people that want to see it and not just targeting everybody. And two, that once they get there, you're actually offering something they want. Not want to sell, what they want to buy.
Richard Hill:
Yeah, so firmly checking that customer journey and then always looking at the data, seeing where people are maybe falling off the site, what they're buying in terms of cross-sell, upsell, that type of thing. Yeah, fantastic. So what would you say has been your best channel in terms of sales online? So in terms of driving actual sales through the website?
Paula Short:
I have to say, we have a distributor that we retail to, and he embarrasses me how good he is. He has done many phone calls with me trying to explain his magic potion. I still don't get it. He's superb at what he does and his sales are more than mine.
Richard Hill:
Your own products, yeah.
Paula Short:
But that's fine. When you supply somebody who is very good at their job, they will be much better, but we've just taken on a potential new distributor in the Middle East, in Dubai, Saudi Arabia, around there. And they're a very, very large eCommerce site. So I'm actually very excited to see what that one, because it's a different market.
Paula Short:
Again, it's market. We've been in some stores out there, Davines and things, but to actually hit the eCommerce side of it there, I'm so excited to see who our customer is there because it doesn't transcend your customer in the UK and your customer in US, is not your customer elsewhere.
Richard Hill:
Very different, so what we're saying then is, building partnerships with key people that inevitably will multiply more than what you can do on your own, working with key partners that have already got that say, eCommerce port hole, that retail port hole, that partnership where they've got... I know you do stuff with airlines and things like that.
Richard Hill:
So in terms of building those partnerships, those guys that have got eCommerce stores, they've got their own brand, they've built their brands and now, what we're saying is, having those treated partnership with key people, that's a huge multiplier.
Richard Hill:
One key relationship can make this a huge thing. What advice would you give there for those guys that are thinking, "Right, where do I start?"
Paula Short:
It's like how we met, networking. I think if you go to network events, you just never know where or when, like I've been to some really amazing, huge network events, and I've walked away with nothing. And I don't mean that in a, "Oh, I have to have something from everyone." But you go thinking that the opportunities must be enormous and you come back and you go, "Actually, I didn't really get to speak to anybody."
Paula Short:
And yet I've been at local networking events and I've tapped into relationships that were nurtures, and we've been working together maybe four years now. And once you get on with somebody in a relationship, it's not just yours and theirs, it's who you can introduce them to and who they can introduce you to. It is again, back to personality.
Paula Short:
I've been very, very lucky that I've worked with people that you can speak frankly and you can be honest and open with.
Richard Hill:
A lot of that comes down to your, probably confidence of going out there, networking, but obviously the reality of life is, you've got to get out there.
Paula Short:
Oh yes.
Richard Hill:
Sometimes I think for the guys that are listening here, and that can be quite a challenge to go, "Right, I'm sat here in my warehouse and build my brand. I'm not used to going out and talking to people."
Richard Hill:
In some instances, that goes through people's minds, I think definitely.
Paula Short:
I think you will never employ somebody who will be as passionate about your brand as you are. And so for you to go to the network, even if you go and have a nice pleasant afternoon, a little coffee and biscuits, it's not wasted. You're living life. You're having a difference in support.
Paula Short:
When you have passion it's fairly easy to be passionate about it and sell your brand when you just talk about it.
Richard Hill:
Yeah. So got to get yourself out, man. This is the key thing. So you're doing a lot of traveling now and have seen, like you say, Dubai, are you out of the office a lot or have you got different times of the year where you're out more at events and traveling? Is that how your industry works or?
Paula Short:
Yeah, I'm so sorry. I've been doing a lot of traveling. We've been in the car and airplanes and I've been very lucky. I've been to Dubai and New York for various cargo, for various meetings, but majority of the time, it's not glamorous. It's not glamorous.
Richard Hill:
Yeah. Well stay in New York, Dubai, I can imagine flying in, few meetings, maybe sneak a pastrami roll somewhere in New York and then fly back.
Paula Short:
That's exactly, but it's no, there's been a lot of traveling and I love traveling. And again, I don't like traveling on my own. I like traveling as a team because even when you're sat in the airport, you're talking about new product development and you're just blue sky thinking so to speak. And so many things can fall out of that conversation.
Richard Hill:
Yeah. So obviously I've been following your journey online, obviously I know you were on Dragons' Den and you've got your products in a lot of different places, but what are your thoughts on influencer marketing as a channel? I do see a lot of people doing makeup videos and things like that on YouTube and Instagram, and things like that.
Paula Short:
So we do engage with influencers because it would be silly not to. So the influencers that we've worked with are still again, they're passionate about makeup and beauty, and we don't pay influencers because I think that sends out the wrong message, really. Not yet, you'd never know in years to come, who knows? And I don't think it's a wrong thing. It's just our decision. So we will gift.
Paula Short:
If we see influencers that either contact us or we contact them, that we like their work, we like how they create, you can get some content created for minimal output from the business point of view.
Paula Short:
And so we can send them a nice gift box of products. And from that, you get people that are passionate using your products in a way that you may not realize so that in itself can feed your new product development of how you evolve. And so I think influencers are a great thing. They are a great thing.
Richard Hill:
So they're almost doing a market research for you when they're testing stuff or when they talk about a whole new angle potentially, or it'd be great if they did this, this, this and oh, a new product idea. And I know you've got obviously Glitter Lips, but you've got other products now, haven't you? Talk to me about the evolution of the range, how that sort of come about?
Paula Short:
Of course. So the Glitter Lips is very much for people that want to be seen. If you do not want to stand out in the crowd, I do not recommend it. So Glitter Lips is very much, you will be seen and people will speak to you. So it's definitely not for a wallflower. From that, we know that's not for everybody, so we created a vegan matte lipstick range as well, called Mattitude and that's gone extremely well.
Paula Short:
All our efforts going to making our products as luxurious as we can, because they're really high quality, but we don't have the marketing budget that Estee Lauder have. So our money, we put back into the products. At some point, we will have to push hugely on marketing, but for now, our influencers and our fans do that for us.
Paula Short:
We brought in a great product called the Molten Metal Glitter Eyeshadow, which we retail on airlines. And that has, I have to say, that has been our biggest market so far, until recently.
Richard Hill:
Yeah.
Paula Short:
Gosh, that's hit us very hard and we're all in the same boat, so we're just treading water for now. But we had huge sales right across Europe with Jet2 and TUI, and it just all stopped in March. And it was like, okay, we just wait, let's wait.
Richard Hill:
We'll be back. We'll be back stronger than ever.
Paula Short:
All our products and our new products have been market research, but then our salon on here in Lincoln, all our customers here are great. So if we'll float the boat here first.
Paula Short:
Then we'll do some real market research and find out what are our USP should be because you don't want to create a product that you can get everywhere.
Richard Hill:
So the ability to test out new ideas and your own salon, which is obviously a huge win. And then what would you say for those that are listing in, from your point of view, how long does it normally take you from maybe that initial idea of, "Oh, do you know what? We've had 10 influencers talk about creating a skin version of X, Y, Z," typically, how long does it then take you to maybe get it on the shelf completely officially stamped and being able to sell? Is quite a lengthy process or?
Paula Short:
Under normal circumstances, you're probably talking eight months easily, eight or nine months because you can get components and things into production. And that's quite a lengthy process. That's a good 45 working days, but while you're in that process, you can work on your design and your formulation and your pantones and your colors and your shades, and then get your marketing in place for your route to market.
Paula Short:
But getting on the shelves is the hard part. So getting in front of buyers in the first place, that's the biggest part. And sometimes the buyers won't like what you've produced. So get in front of the buyers with an idea first, is a better idea than putting eight, nine months’ work and effort and minimum market, then finding out you've actually done it wrong. Speaking of buyers, getting in front of what people are willing to buy into.
Richard Hill:
So getting in front of those buyers, is that going back to the networking and the partnerships that you spoke about earlier, or did you do any online type connections as well? Like LinkedIn and anything like that? Or is it more like going to industry events more so, or?
Paula Short:
It's industry events, it's sending out invitations on LinkedIn to buyers of certain areas and then saying, "Would you mind if I kindly sent you some items that we'd like reviewed?" It's knocking on as many doors as you can, because you can have a strategy and decide, "This is where I want to be. And this is where my products want to be," but they might not want them long term. So unless you have that conversation with this company that you're aiming for, you won't really know whether it's going to work or not.
Richard Hill:
Yeah. So having those conversations very much before you've invested the eight months, the tens of thousands of pounds, hours, et cetera, getting the feelers out, knocking on a lot of doors, of course you're going to get nos, but then you have that guide back, some of the decisions, rejig things, change designs, change formulas, the different angle, the different demographics, moving, moving, moving very nimble. Very, I guess pivot has been the huge word of the last three months, but I guess you're pivoting stuff all the time based on research and feedback.
Paula Short:
You can end up with a completely different look and beast than what you started with. Well, the ideas, you have to keep the ideas flowing or else it dries up. Having ideas, and they come from anywhere and everywhere. I get together with Rachel, my business partner here in Bennetts. And I'd say 19 out of 20 ideas are rubbish, and there might be a bottle of wine or two involved, when we're having these ideas. And that one, the next time we have a meeting, that wasn't a bad idea.
Richard Hill:
Yeah, that's a brilliant sentence there, because I think the reality is, people listening in, and people seeing you as a very successful brand and other brands that are doing, whether it's a hundred grand a month or 10 million a month thinking, "Oh, I can't do that." Well, the reality is, we all have, as you just said, although the shits how it is, quite frankly, don't we?
Richard Hill:
But it's that passion, that consistency, that sort of real drive to just keep pushing through, pushing through and, "Oh, actually, that's actually not a bad one. That's not a bad one." Let's see what a new thing comes from that. And I think that's the real differentiator. I think we agree, between almost like success and failure, you get hit a couple of times, and then you give up, well, that's life. Isn't it? It's not all going to work.
Paula Short:
But more often than not, even if you do get knocked down, there'll be items that have been said within the meeting that has upset you, that you go, "Actually, if I'm clever here, I'll take on what they've said." And sometimes people just say no for the hell of saying no. They just don't want to, for whatever reason.
Richard Hill:
They're having a long day. Yeah, so having that growth mindset to learn from every situation and adapt or if you think they're having a bad day, maybe.
Paula Short:
Yeah, and you can't please all the people.
Richard Hill:
Okay. So on that thread, obviously not everything goes swimmingly, lots of bumps in the road as any entrepreneur or any business, and you've got to look at the last three months. So what would you say is one of the biggest challenges you've faced in your business career and what were some of the learnings from it?
Paula Short:
Oh gosh. Oh, there's been so many. Oh, there've been so many. Well, even like the Dragons' Den thing. So we were invited on the Dragons' Den and I'm quite private, I really, really did not want to go on that. But I realized it was very good for the brand and it would be very good for us to do this.
Paula Short:
At the time, I thought we failed because we didn't get taken on, we failed. The next day, I have to say, I've been working since I was maybe 14 with part time jobs and things. I didn't want to go to work. The next day, I really, really didn't want to go to work and I've never felt like that in my entire life. And I gave it a day, and then I said, "No, done." That's it.
Paula Short:
I realized the people that were in that room, I probably couldn't have worked with long term anyway. And so I think I might have dodged a bullet and we just realized the fact that they got in touch with us in the first place, we might be onto something here. And of course the irony was, once it aired, that was a huge catalyst for us. Huge.
Paula Short:
And it gave us an audience that we would never have tapped into otherwise. So it was the biggest kick I've ever had in my life. And we adapted and we learned, so we reached out to all the other brands like Trunki, Tangle Teezer, all these big brands that had been given, shoved the door on Dragons' Den.
Richard Hill:
I think, was one I saw the other day.
Paula Short:
Exactly.
Richard Hill:
They're after a 100 grand for 20% of on a 100 grands were million now, isn't it?
Paula Short:
I know. How amazing is that? Sorry.
Richard Hill:
You're fine.
Paula Short:
Something's popping up there, sorry. But yeah, that was the biggest kick in the butt I think I've ever had in business. We have our normal things where shipments go missing, or I don't know.
Richard Hill:
Where does that mindset come from? Can you pinpoint anything like... There's a real thread here through the institute and through the podcast where you are almost fearless. Obviously you had a knock, you're on national tele, they're saying, no.
Richard Hill:
In your mind, obviously it's like, initially, but then the next day you're like, "No, screw you." Where do you think that's coming from? It's just how you are, how you're built or is that something that just built up over the years? You're almost fearless now, pretty much.
Paula Short:
I think as you get older, you get fearless anyway, because you realize that even the worst day is temporary. Everything is temporary, your anger feeling, or your frustration, it's temporary. If you change it, you won't feel that way. So to me, every day is just evolving and going. And I have to say, I think I take after my mother a lot.
Paula Short:
My mother was a business woman and very successful as well. And she has a very optimistic look on life and very practical, extremely practical, and I probably take after her, but I just like adventure. That's the bit I love. I love it. To do the same job for 20 years, is just not who I was ever going to be, really.
Richard Hill:
Yeah. So it's almost been drilled into you and then you sort of built that resilience, that tenacity over the years. Yeah. Good for you.
Paula Short:
Probably all the things I got in trouble at school for. For talking and not paying full attention to something and being quite, "I've already moved onto the next subject." That's what's actually stood me in good stead as an adult, I think.
Richard Hill:
So on a similar strand then, what would one bit of advice you would tell yourself seven, eight years ago before you started the brand?
Paula Short:
Definitely, we've enjoyed the journey. I have to say, with Rachel as well, we've enjoyed the journey. It would definitely be, and I know the phrase and I've heard it, is, 'Celebrate the wins,' because we didn't appreciate how much we'd achieved until we looked back and saw how much we achieved. And now we kind of go, "Wow," that we managed to get to this place or that area or that show.
Paula Short:
It would be enjoying the moment and just really enjoy the wins.
Richard Hill:
Yeah. That's brilliant. Brilliant because I think we're also focused on the next thing, the next step. Hang on a minute, take a breath, step back and think, do you know what? This last, even week, month, six months, we've done this, this, this, this, this, and celebrating with the team. So the team sort of get that, let them celebrate as well because obviously a brand of your size, obviously is a huge team effort, a lot of key people there that are instrumental into the success.
Richard Hill:
So a lot of things going on in social, a lot of things going on in the industry, how do you keep abreast of trends in your industry? Is there a go-to resources or how do you keep on top of everything in your industry?
Paula Short:
So again, it goes back to the influencers. So you can see trends within the makeup blocks and how they're used. And I know it's not the same for every brand, but Instagram, TikTok has taken over massively in the last few months with lockdown. TikTok, Instagram, Facebook, kind of, but it's more the Instagram and TikTok side of it that is more led.
Paula Short:
The irony is, I personally don't do social media at all. I have accounts, but I don't do anything, I'm dormant. But when it comes to the brand, again, it's knowing your voice and working with people and other brands that you enjoy collaborating with and seeing how, obviously this year, all festivals were gone, so that route to market is gone.
Paula Short:
So trying to push festival and going out stuff, it's not going to happen. So we've created festival at home kits because I think a lot more people, they have festivals in their backyard, so we've done hang party kits, bride kits, things that everyone needs to party after this. And they need to celebrate the things that they couldn't. And so it's knowing how the customer is evolving and their requirements, really.
Richard Hill:
Yeah. So keep an eye on those social channels. So I noticed, what was it, TikTok, you mentioned that. You've got some of the influencers that you work with or influencers, TikTokers that you work with, have you done any paid ads on TikTok at all?
Paula Short:
No, I haven't actually. We have only done a few TikTok where we've uploaded other people's stuff. Then we upload it to TikTok, but we are quite new on it, I have to say. We're slower to the market than I would hope, but social media is such a beast. There is so many channels with your YouTube, Twitter, Instagram, Pinterest, all of that.
Paula Short:
So you just have to put your energies where you think it will make the most difference. And Instagram for us, is still one of our bigger platforms, but you won't be catching me on TikTok anytime soon. Not knowingly.
Richard Hill:
I keep threatening my kids. I've got a 13 and a 16 year old and I keep saying, "Right, I'm going to do TikTok." "No!"
Paula Short:
I actually, I have to be honest. I have done some TikToks with my daughter. And I said, "I swear if you put them on, you're homeless, you're out."
Richard Hill:
One of my kids, day before yesterday because they have an ads platform and we're on the beta platform, and literally earlier last week. So personally, I've not used it yet. Not to do TikToks, but to do ads for brands and whatnot.
Richard Hill:
So I said to my kids, "Oh, I signed up for a TikTok yesterday." "What?" But obviously for the ads. My youngest, he does quite a lot of YouTube and creates videos and whatnot. He's almost mortified.
Paula Short:
Oh my God.
Richard Hill:
Okay. Well, I think that's been fantastic, Paula. So many great tips there, I think. What I always like to do is finish with a book recommendation. It's something that I've always found, especially as I'm getting older, books have been a real inspiration to me. Spending time and quite simply spending 10, 20 quid and diving into a book and so much knowledge you can get from a simple book. Have you got a particular book recommendation that you would make?
Paula Short:
I've tried so many. I have today, I've tried so many. I've tried autobiographies by famous people and like Richard Branson. I have to say, bored me, because it wasn't my life and I just couldn't. I got his spirit, I just couldn't get it. I read, 'Start With Boy,' and I finished it, and I still didn't know what my boy was.
Richard Hill:
You're stuck with that one.
Paula Short:
I think my boy is people. I love people and that's where my voice and my energy comes from. Well, I read it and I thought, I'm just as confused as the first page. My favourite, I have to say my favourite and I've given it to my children. And it's an old, old book is, 'Who Moved My Cheese?'.
Paula Short:
That one to me, is the easiest. It's only a 20 minute read. Easiest for push and restart, and realizing where you are, what you're doing. Stop. Just think. Hitting your head against the wall because something has changed, is not going to change the situation you're in. Just stop, restart, let's think and move forward. So that to me, 'Who Moved My Cheese?' It's a basic, it's an easy way.
Richard Hill:
Well, 20 minutes, quick hit. Give you those reset, refresh. Yeah. Sounds great.
Paula Short:
Yeah.
Richard Hill:
Okay. So those guys that are listening in that would like to find out more about you, more about the brand, what's the best place for them to connect with you?
Paula Short:
So we've got to our website, beautyblvd.com, which is spelt beautyblvd.com. There, you can see all our products. We have face, makeup, eyes, lips, all different ranges on there. We're also as I say, like magazines, Jet2 and TUI, which will hopefully be starting up again. We've got a US domain as well. So yeah, beautyblvd.com is probably the easiest, but follow us on Instagram. It's beautyblvduk and yeah, there's plenty of stuff there to keep you entertained, I'm sure. Definitely not me, but...
Richard Hill:
So not TikTok.
Paula Short:
Not TikTok. If you do find me on TikTok, let me know, because my daughter's in trouble.
Richard Hill:
Yeah, there'll be a mask if you're doing some TikToks. Well thank you so much for being a guest on eComOne and I look forward to probably catching up with you again in a few months’ time and see how the journey's going.
Paula Short:
I hope so. Thank you very much.
Richard Hill:
Thank you very much.